BAKING BREAD FOR BREAST HEALTH
We loved this unique approach to a problem our sisters were having in Lebanon. Three countries joined forces to launch "The Bread Exam", a campaign that uses bread kneading to show women exactly how-to self-check their breasts to help detect early signs of breast cancer.
"The Bread Exam" was developed to help tackle cultural taboos relating to intimate parts of the body. These cultural taboos can prevent women from going to the doctor and even discussing the subject or conducting self examination. Using the same simple gestures used to prepare bread dough, "The Bread Exam" teaches women how to perform self-checks and detect early signs of breast cancer.
Watch Now and take the opportunity to do a self-exam or to remind someone you love it's time to check.
run time 2:14