TODAY'S SMILE
Recently, the Canadian town of Listowel has been embroiled in a war of words via business signs that has captivated local residents and people around the world.
It started as a battle between two businesses in the Ontario town - Speedy Glass and Dairy Queen (DQ) - and has since spread to the entire town and even further afield.
Locals have been joining in, creating fun mottos for their business' sign.
"There are thousands of signs on local businesses from our town alone to neighbouring towns and cities and counties," Trevor Cork, owner of Speedy Glass, told the BBC.
He decided to challenge DQ to a sign war after seeing a similar attempt in Virginia that had gone viral.
"It absolutely blew up," he said.
"It's been so uplifting. There hasn't been one negative comment. The reaction has been absolutely amazing," Mr Cork said.
People have been walking around the town, spotting the new additions and some have even travelled in from other areas.