Bob Sagers was walking around an indie music festival in Salt Lake City when a friendly stranger approached and asked for his number.

“Has anyone ever told you that you have a Jesus look to you?” the man asked, according to Sagers, a 25-year-old who works as a cheesemonger at a grocery store. It wasn’t a pickup line—the man’s wife was an artist looking for religious models.

“I didn’t really get that a lot,” says Sagers, who is 6-foot-5 with dirty-blonde, shoulder-length hair and a beard he says gives Irish and Scandinavian vibes. “I make for a pretty tall Jesus.”

And so it was that Sagers began a side hustle as a savior.

Models who look like Jesus are in high demand in Utah. That’s because for a growing number of people in the state, a picture isn’t complete without Him. They are hiring Jesus look-alikes for family portraits and wedding announcements. Models are showing up to walk with a newly engaged couple through a field, play with young children in the Bonneville Salt Flats, and cram in with the family for the annual Christmas card...read more