Did you know that "Fear of God" is a high fashion men's clothing and sneaker line?
Born in
Sacramento, California, Jerry Lorenzo knew that he was meant for something great. His father, Jerry Manuel Lorenzo, was a professional baseball player and former coach, and their family often moved throughout the U.S. to stay together.
After receiving a bachelor’s degree at Florida A&M University, Jerry Lorenzo eventually
moved back to Los Angeles. While pursuing his MBA at Loyola Marymount, he worked at the clothing retailer Diesel in the evening.
After graduating and leaving Diesel, he chose to work for the Los Angeles Dodgers in the marketing department. He made connections all over Los Angeles and learned how to connect with people in the
music and fashion industry. He primarily hung out with rappers and notable designers and soon after the Fear of God clothing line was born.
The brand name Fear of God stems from Lorenzo’s deep religious background and is inspired explicitly by Oswald Chambers’ devotional book My Utmost for His Highest. Jerry Lorenzo was
interested in how the book described a God surrounded by darkness, which made the entire concept aesthetic by nature...read more
